london.. New York .. DC .. Delhi ..Paris .. Dhaka -will your city be next to cc?

Tuesday, September 11, 2007

Media Truth Games

I invite people to specify do now projects and who are the first 3 people they believe are in the project team- we will find there are huge flows between projects if we are mapping collaboration truly and openly

at the same time each project has its own deadlines, original raison d'etre, particular urgent uses by its customers or others who demanded it or wanted to contribute ideas, time, money or love to it
this methodology of "do now " projects- how they weave together real brands locally to globally is something I researched and authored in the early 1990s; I a quite happy to give out copies of the book the next time we meet; I am quite happy to donate day's test-it tutoring groups if a few people really want to try it out on projects they are about to mobilise;

my fieldbook argued from 15 years of earlier research of what societies need collected personally in 30 countries that if the big media professions go on the way they did in separated national markets, the worldwide would not have a good outcome- oddly the world's largest communications agency asked me to host a web debating this around 2000 while there was still dotcom optimism around but then when some of the free advice I gave them on one of the client brands modeled how it was so full of conflicts that it would go bust unless they urgently mediated change I got sent packing- and Andersen got its last 30 million dollar logo campaign before going bust

so anyway "do now" project’s matter to me as possibly the only MICRO-organizational tool you wholly need to agree on if you are going to brand trust and not just perceptions, if you are going to interact you own entrepreneurship's flows with each other especially innovative ones which by definition mean aligning against some higher up power when the time comes not to blink- which at any one time can be summarized on one-page in terms of why we started this ; are we on our goals and on time and on budget; are we still serving those who uniquely wanted this; is our piece of the jigsaw more or less relevant now other projects are blooming too? which cherish the next big question even more than the planned answer

I will try to reissue latest open discussion versions of 2 do now projects that it is once-in-a-lifetime critical are video makers and knowledge searched in Dhaka flow together during their next 6 weeks in Dhaka within 24 hours

1) the youtube stories of the organizational heroines of the last 30 years of Grameen

2) the dvd of 100 stories microcreditsummit could most share with the world so that people can see that microbanking is in everything humanly most needed and vice versa every desperate human need is somehow connected to how sustainable community banking is rooted

there is no perfect format to writing up do now projects; however if the first 3 people in a project keep 100% on tack while still being openly curious whatever openly published aide memoire helps them do that proves its context; the idea also gains from practice by each microteam who start a project or will ever do so; but if you do have time to try it on one project you are in the middle of and share with some or all of us , I would certainly love that

chris macrae


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