london.. New York .. DC .. Delhi ..Paris .. Dhaka -will your city be next to cc?

Monday, September 10, 2007

This is an emerging workspace for those concerned with Brand Action Teams. For example, with Dr Yunus' Grameen brand I am currently a volunteer checking out who is forming what Brand Action teams. We are mapping what I regard to be the collaboration  brand  network architecture with most chance of transforming human sustainability. 24 years ago by dad forecast we'd need a Nobel Laureate inspiring a worldwide search connceting upo at least 30000 community rising projects if the globalisation we designed was not to go the crashing way of Orwell's Big Brother. So there is a lot to learn that is not the MBA system view of teams at all; nor is it anything to do with a very important but different type of team that go and staff a physical community  (building)for a long period of time . A companion resource at facebook - is mapping 3 person triangular relationship systems for sustainability (ie early reseonse and early detect conflict) built round particular edgy leaders

Findings on Brand Action Teams

Since Brands have the budget to make all of an organsiations promises we assume the projects that innovate where they are going next will be extremely entrepreneurially tense

This kind of team is best fit by starting up with 3 people's leadershio inputs - the biggest believer in the doability of the mission, the social coordinator of the misison's deepest human relationship needs and flws, the resource checkmaker. Sometimes these skilss will overlap but its ama=zing how the oustide world will demand difefrent people speak to confirm these roles are prgressing in unison

Moreover every combinatorial interaction flows so going above 3  -one triangle and 3 pairwise fkows is difficult unless you are used to very detailed mapping -an activity that needs to be done micro to inter- macro.  Eg 4 people contain 4 triangular relationships and 6 pair relationships

5 people: 10 triangular, and 10 pair

6 people 20 triangular and 15 pairs


AUDIO RESOURCE on Micro-Inter-Macro


What Chris Macrae feels is important

Using measurement to simplify the Yunus message

Standardising the language

Empowerment & Sustainability

The three forces in globalisation

Force one - global down

Force two - community up

Force three - cross boundaries

Knowledge Management

Summing up:

Summing up: remove existing conflicts first

Summing up: prevent new conflicts

Summing up: recognise interdependencies

Summing up: we can change the mathematics

Summing up: Dr Yunus' book

Wrap up:

Wrap up: 2 minute messaging

Wrap up: SBA's instead of MBA's


The Triangle

Maps and Measurement

GREAT Issues -

GREAT Issues - globalisation

GREAT Issues - globalisation: tangible accounting

GREAT Issues - globalisation: risk considerations

GREAT Issues - globalisation: media:

GREAT Issues - globalisation: media - internet

GREAT Issues - globalisation: media - virtual geography

GREAT Issues - globalisation: media - community up stories

GREAT Issues - revolution

GREAT Issues - revolution: spiralling

GREAT Issues - revolution: healthcare

GREAT Issues - revolution: core costs

GREAT Issues - revolution: exponential factors

GREAT Issues - entrepreneur

GREAT Issues - entrepreneur:  children are naturals

GREAT Issues - entrepreneur: shifting meanings

GREAT Issues - entrepreneur: quarterly focus

GREAT Issues - ABC:

GREAT Issues - ABC: quarterly focus

GREAT Issues - ABC: purposeful re-investment

GREAT Issues - ABC: scaling up

GREAT Issues - ABC: social Action learning

GREAT Issues - ABC: Business re-investing

GREAT Issues - ABC: changing Capitalism

GREAT Issues - ABC: from the grassroots up

GREAT Issues - ABC: joint venture measures

GREAT Issues - Trust:

GREAT Issues - Trust: governance

GREAT Issues - Trust: business game

GREAT Issues - Trust: mapping

GREAT Issues - Trust: Green Children

GREAT Issues - Trust: compounding purposeful futures

Mapping unites of virtual interaction

Penalising virtual teamwork

Destroying goodwill



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